Tag Archives: Tru by HIlton Hotel

6.28.17: Hilton’s Tru Brand Latest Entrant into Crowded Hotel Franchise Space

Hilton Worldwide Holdings (Hilton) opened its first Tru by Hilton Hotel in Oklahoma City in May. The new mid-priced brand is pricing rooms at less than $100 to attract cost-conscious travelers such as millennials. The larger lobbies and amenities such … Continue reading

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