2.10.16: A Keurig in Every Hotel Room?

In 2013, Hilton Garden Inn partnered with Green Mountain Coffee Roasters, a leader in specialty coffee and single-serve beverages with its innovative Keurig brewing technology, to upgrade its in-room coffee and beverage offering. At that time, the hotel industry was preparing for a major change in how in-room coffee service would be delivered going forward.

Now the Holiday Inn and Holiday Inn Express brands have joined with Green Mountain (now Keurig Green Mountain, Inc.) to bring K-cup coffee to its guests. As part of this new relationship, beginning in 2016, all U.S. Holiday Inn and Holiday Inn Express hotels will introduce a new in-room coffee experience featuring Keurig K130 brewers and select Keurig K-Cup coffee products. Heather Balsley, Senior Vice President, Americas brand management, IHG said, “We know that a great coffee experience is tremendously important to our guests at both Holiday Inn and Holiday Inn Express hotels.”

IHG completed guest research that found the overwhelming majority of target guests knew of and had used a Keurig brewer. With the Keurig single-cup brewing system, guests can brew a single cup at the touch of a button. Additionally, each Keurig K-cup pod is complete with a filter and fresh ground coffee sealed inside to preserve freshness.

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