Due to an overwhelming request for marketing support by graduates of the Commercial Capital Training Group (CCTG) program, ValueXpress will develop marketing material for graduates to use when pitching CMBS conduit loans to their clients. In collaboration with Jon Cosentino and Kris Roglieri, principals in CCTG, ValueXpress will create a “trademarked” print program for all interested CCTG grads and their firms.
“We are pleased to be able to assist CCTG grads by supplying marketing materials and support,” said Michael D. Sneden, Executive Vice President of ValueXpress.
As part of this new support for CCTG grads, materials will be geared toward website, trade show and print programs. They will include the grad’s company name and logo as well as “a CCTG partner company” designation. In addition, a scalable national .pdf piece will be included that can be used for handouts, blast emails and print ads.
“Marketing will be directed toward the key benefits of CMBS conduit loans right now, namely “unrestricted cash out,” non-recourse, and longer term/amortization as superior to competing products,” commented Sneden.